Three Comments on Wikitude's Augmented World Trade Center

So, Mobilizy just released a new update for Wikitude, one that allows you to point your phone at ground zero and see a 3d virtual version of the Twin Towers on the phone's screen.

Wikitude Augmented Reality: WTC - Its not there but its there from Wikitude on Vimeo.

• First we should congratulate Mobilizy for intergrating 3d objects into Wikitude. That's only two weeks after Layar made a similar move. If I understand correctly, Wikitude doesn't let folks upload their own 3d models yet, but that's surely not that difficult.
• We should also congratulate Mobilizy for a smart marketing move. Yes, it's very respectful, and I actually think that there should be such a virtual memorial. However, one cannot deny that such videos as the above create buzz, something that Wikitude's competitors usually excel at. I can only imagine the impact of such application if they had released it last month, for 9/11.
• I'm fascianted by how the AR illusion is completly destroyed at around 00:18, when the buildings look very small just because there's a tree in the background. That's not Wikitude's fault, but it just shows us how much there's still to be done to make AR look good.
  

More details at TechCrunch.