The service was released today in beta version (for US and UK residents only), allowing users to scan movie-posters using their mobile-phones, in order to see local listings, reviews and trailers. By scanning a barcode, one can get product information from online sources, and Nokia promises that more features are coming.
Here's a video of "Point of Find" from September:
Of course, there's nothing that "Point and Find" can do, that Snaptell or GetFugu can't do on the iPhone. Though not technologically novel, Nokia actively seeks to form collaborations with other companies, improving the range of items recognizable using this service, which may give it the lead over smaller players.