Polydor Records, which is a British record label and part of Universal Music Group, has set up a competition to promote Eminem's new record Relapse. Contestants are asked to spray a virtual graffiti on an augmented "E" letter (using a FLARToolKit application). Then you may upload your creation to a web-gallery for the whole world to see.
As for the prizes -
You could win the trip of a lifetime to visit Em's home town of Detroit on an all expenses paid trip (flight and accommodation). Plus, once you've touched down you'll be whisked off to attend a top secret official Eminem album launch event.You see, you don't even get to meet with Eminem himself (who, I guess, was never consulted about this marketing campaign). Currently, the gallery features only two entries, so you may actually "win" it. Go here to try out your luck.
Kevin Maguire of Outsideline reports that they have now made a "how-to" video (here), and that "Universal Music have already awarded a trip to Detroit, and have another amazing prize up their sleeve for the next round of entries".