Wack an Augmented Mole

Or rather, wack a Portuguese advertisement monster. I'm not quite sure what's this thing all about (since I don't read Portuguese), but judging from the Google translation of this page, this is some kind of kit sent by a Brazilian media company to teach its clients about the four monsters of bad advertisement. Again, this is an educated guess, if any one of my readers can help out with explaining what's going on, please leave a comment.

You can try it yourself, here. Don't worry, they let you print out the markers if you don't have the kit, so you only need to find a hammer. It seems fun, so I give it "thumbs up".