However, there's another option - forming a merger between an online and an offline presence, via augmented reality. We've already seen Esquire toying with such a concept, but now a daily newspaper in Switzerland has made a giant leap ahead.
Since this Wednesday, every page of the Swiss Blick newspaper can be scanned using Kooaba, an iPhone/Android application. Once scanned and identified, the user can see additional information about the articles or ads visible in the page, add them to her online library, and share with friends. Remember, this is not a single issue being augmented, but rather every issue from now on will have this extra layer of information.
Follow the link to see a video of Blick being augmented, but since that video can't be embeded, here's another one, showcasing Kooaba's technology:
More information here.