Augmented Reality Promoted to the Premier League

Augmented reality is to be promoted to the premier league. The English premier league that is.

Tottenham Hotspur will sport the logo of AR platform Aurasma during the 2011-2012 season, starting next month. Which is quite an interesting development, you must admit, especially considering that the company behind Aurasma, Autonomy, has decided to forgo its own name on the shirts. A bold, and probably costly move.

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