Augmented Reality in SXSW 2009

I hate those short posts that don't have real content. However, since my traveling budget doesn't allow me to attend SXSW 2009 in person (or any other conference), I'll settle for quoting others this time.

On Saturday, a panel named "Emerging Trends of Mobile Technology" was held, with two directors from Sapient, and one Ryan Stewart.
Among the emerging trends are applications stores, mobile Flash, augmented reality and image recognition.

What's the difference between AR and image recognition? The first will allow you to "play ping pong in the middle of the street using your phone as your control and screen", while the latter will enable you to "snap a photo of your favorite store’s logo, and its Web site will pop up" or "point your phone at a monument and it will tell you information about it". Oh. Probably I should rename this blog to "Image Recognitions Times" :)

Sources are here, and here. Couldn't find a recording of this session yet, but if you know of any, please leave a comment.