Living Sasquatch - First Boffswana Ad

Link Snacks, manufacturer of Jack Link's Beef Jerkey has adopted Bigfoot for their "feed your wild side" campaign. Like so many campaigns these days, this one also uses (novelty) augmented reality for that additional magical touch. It's actually quite sophisticated, allowing you to compose a short animation for Bigfoot to carry out (using 35 pre-created animations), as can be seen in the following video:

Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo.

It's a pity you can't automatically upload your animation to Youtube, and have to first download them to your computer, hurting the "virality" of this campaign. It's been alive for a few days now, and still no one uploaded his animation to Youtube. Another possible improvement could have been using Jack Link's Beef Jerkey bags as some kind of special markers, opening up some secret movements for Bigfoot.
Anyway, you can play with it yourself and see other's videos at the campaign's site. This marks the first commercial use of Boffswana's Releas3D technology.

Now, who will be the first to upload an erotic video featuring Bigfoot taking a page from Spore?

link (via ARTweets)


Mo10 said...

Very Cool! I love how they added the interactive component to the model. Great post, keep them coming.

Anonymous said...

It doesn't go live until Monday...this is leaked

rouli said...

How can it be leaked if it's on Link Snacks main site and on Boffswana blog?

Anonymous said...

Props to Carmichael Lynch for being the mastermind behind this site.

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