Stop Using AR to Sell CARS
- December 2008: Ford Ka.
- December 2008: BMW Mini.
- February 2009: Citroën C3 Picasso (by Total-Immersion).
- February 2009: Toyota iQ.
- February 2009: Nissan Cube.
And you can even share your creations on Facebook. That's just ... great.
(Ori wrote on the same topic a month ago)
Updates:
- May 2009: Nissan has a grand site promoting their new fleet of cars, all done with AR.
- June 2009: The new Fiat Linea has an AR campaign in Argentina.
- June 2009: Fiat 500c
- July 2009: Kia Soul has an AR app on Facebook by Total Immersion.
- August 2009: Peugeot 3008 campaign in Turkey.
- September 2009: Citroën DS3.
- September 2009: Seat at the International Motor Show.
- November 2009: Dodge Avenger
- December 2009: Mazda 2 at the LA Auto Show.
- February 2010: Czech ad for Peugeot 5008.
- February 2010: Infinity G
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9 comments:
I think you have a good point Rouli, but I think without the AR infastructure in place better use AR, we're going to be stuck with a lot of gimicks for the next year. I do like the Toyota one because it shows all the car parts, but I'm biased as a Toyota employee.
Why do you care? Is AR holy tech that should be used for advertising?
On the contrary, the fact that the car industry is using AR to promote their products is giving this tech awareness to the public. This will eventually help create a market for AR and allow us to benefit from great softs...
AR is not a holy technology. But I don't see any good coming out of this - the campaigns today are pretty much the same as the campaigns from a year ago. The problem here is that the ad agencies just want to make more money be selling their client "new and exciting" campaigns. They don't care about the tech, or the public awareness. And they will abandon AR as soon as some new hot technology comes around.
Isn't it for cars that mass market GPS was mostly invented for, and now AR is benefiting from it ?
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