Stop Using AR to Sell CARS

Stop Using AR to Sell CARS

Advertisers learned a new trick and they are over using it. If last year was the year of viral marketing, featuring unbelievable videos on Youtube, this year seams to be the year of augmented marketing. Leading the way (to over exposure) is the car industry. Here's a list of previous attempts to "excite us":

• December 2008: Ford Ka.
  
• December 2008: BMW Mini.
• February 2009: Citroën C3 Picasso (by Total-Immersion).
  
• February 2009: Toyota iQ.
• February 2009: Nissan Cube.

And now (April 2009), BMW Z4:



And you can even share your creations on Facebook. That's just ... great.
(Ori wrote on the same topic a month ago)

Updates:

• May 2009: Nissan has a grand site promoting their new fleet of cars, all done with AR.
• June 2009: The new Fiat Linea has an AR campaign in Argentina.
• June 2009: Fiat 500c
  
• July 2009: Kia Soul has an AR app on Facebook by Total Immersion.
• August 2009: Peugeot 3008 campaign in Turkey.
• September 2009: Citroën DS3.
• September 2009: Seat at the International Motor Show.
• November 2009: Dodge Avenger
• December 2009: Mazda 2 at the LA Auto Show.
• February 2010: Czech ad for Peugeot 5008.
• February 2010: Infinity G