I don't have my web camera to try it out, but as you can see, there's nothing special there. Currently, you can only play with the batodonoides, the smallest mammal to ever live, though you can leave them your email to get an update when they add other models. It's just a nice break from all those commercially oriented AR applications.
Via Tethys News.
* Well, to be truthful, the exhibition is called extreme mammals, and some of the mammals are contemporary and are still living among us (if you happen to live in Australia).