The new Star Trek movie has some AR in its ARG (but I don't really CARE).But at the time, I had every reason not to care. First, the augmented reality experience was accessible after playing a long alternative reality game. And then, after all your efforts, you were awarded with this "not so great" AR:
Well, it turns out that there's a better AR application promoting the new Star Trek movie, easily accessible over the net. Created using Total Immersion's D'Fusion, this one let you explore the decks of the Enterprise and fire its weapons by pointing a decent looking marker at your web camera:
Try it yourself on JoinStarfleetAcademy.com.