Weekly Linkfest

Weekly Linkfest

Before going on with our scheduled linkfest, I would like to pose a question to my readers. Am I updating too much, or not enough? How many augmented reality related posts would you like to read per week? Your opinion is important to me, so please comment away on this topic.

Now, without further ado, here's this week's linkfest.

• Forbes Marketers are using 3-D graphics to engage jaded consumers.
• From Total Immersion comes this web application that enables you to summon a virtual Disney dragon. I think the more interesting angle here is that Total Immersion has registered a domain named dfusionathomeapps.com.
  
• Sony's Play Station 3 motion controller lets you play with virtual swords (if you happen to have a few cameras installed around your living room).
• If you are invited, you can try Roque's new rings collection by wearing an AR marker on your finger. The technology comes from Holition, which specialize in using augmented reality for promoting jewelry. (via Not Just Reality)
• In the Netherlands, the organs donor card comes augmented.
• In the Netherlands, you can also play with ancient pottery via augmented reality.
  
• About three months ago, Doritos Canada had used augmented reality to promote their products, but Doritos Brazil does it better.
• You can add the Fiat Linea to the growing list of AR car campaigns. (via Le5emeP.fr)
  

This week's quote comes from the Augmented Reality Blog:

if you put a marker on something inadequate (for example an oily food box) and fail to produce both a nice game logic and fancy design, augmented reality becomes totally obsolete. Driven by nothing. And because I am driven by augmented reality I don´t want immersive “campaigns” to be as attractive as a modem.

This augmented reality video comes from Berio Molina Quiroga thesis project for the Computer Graphic Design Masters at Rochester Institute of Technology. It's called Augmented Sound, but I fancy the drawing process much better than the auditory results. You can find more information over here.

Augmenting sound. Space 1 Bath. Video 2 from berio on Vimeo.

Have a nice week!