Since I've offended to many people in the last few weeks I'll keep mum this time. However, the kind people at AgencySpy, who are also responsible for uploading the above video to Youtube, had this to say:
This campaign is complete crap. ...
P&G pitched the AR piece to you ladies as magic, which of course it isn't. This is the kind of advertising that reiterates how ineffective "look at me" work truly is. It's also annoying and dilutes the power of this new tool for those who have salient ideas for how to use it.
Even more amazing is that this is not even the first AR campaign for feminine product to have an AR ad. Kotex (in Turkey) had one a few months ago.
via AgencySpy where you can also read the ridiculous press release by Proctor & Gamble.