Nerds Augment Themselves to become Optimus Prime

For some reason, one of my most successful posts, was the one about Total Immersion's promotion for Transformers 2, where everyone had the chance to virtually try an Optimus Prime mask.
Now, a bunch of nerds (no other word to describe them, sorry), have taken their Transformers fandom to a whole new level. If you are a pregnant woman, younger than 15 or suffer from heart arrhythmia, please don't push the play button. You see, AR entering the mainstream is not always a good thing:


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