Transform to Optimus Prime

Remember the days when new films were promoted using alternative reality games? Well, it's got old fast, and this summer there's a new technology in town. In the last month or so we already covered the following movie promotions:
Now, Transformers 2 is joining the party (do you need to be a sequel to get your own AR campaign?). Users can go to and try out an activex application that uses face detection in order to place a virtual Optimus Prime mask onto your face. You can also print a black and white marker in order to play with a virtual Bumblebee at the palm of your hand.

It was developed by creative marketing agency Picture Production Company using the technology provided by Total Immersion (and that's why it's not a simple flash based application). Decepticon leader Megatron refused to comment.

(via /Film)


Carsten Knobloch said...

Thanks for sharing!

rouli said...

Thanks for visiting!

yanmaneee said...

vans shoes
golden goose mid star
golden goose
fitflop sale
lebron 16
christian louboutin outlet
off white hoodie
off white x nike
christian louboutin shoes

turoon said...

replica bags hermes gucci replica b1x04i9n18 replica bags south africa replica bags supplier about his c6e09s5e94 replica bags canada replica bags 168 mall hermes replica handbags g2j00r8t15 joy replica bags review

Post a Comment