As with Layar, IBM Seer Android Beta lets you choose between different layers of metadata (and it seems that unlike Layar, one can choose to see more than one layer at a time). Moreover, the not specialized name of this app (i.e. not calling it "IBM Augmented Wimbledon") suggests that IBM may have more deep interest in augmented reality location based services. Days will tell if my hunch here is correct.
More details can be found here.