Three weeks after its launch, SPRXMobile's Layar partially opens up its layer creation API to developers. It's not freely available online (bad decision?), however, interested developers can register here, and may be among the lucky 50 to get access keys to the API. The press release is here.
Meanwhile, Mobilizy (creator of Wikitude) is not keeping silent. They congratulated SPRXMobile on their twitter account, and placed a comment on Layar's press release:
On behalf of Mobilizy GmbH the developers of the original Wikitude AR Travel Guide we would like to congratulate SPRX Mobile in their efforts to help shape the Mobile augmented reality landscape.
Mobilizy also put this picture depicting Wikitude on the iPhone 3GS, and released the following advertisement video
and commented about AcrossAir's Tube Locator application, saying "you can tell it is fake if you look closely".
All this while both SPRXMobile and Mobilizy are founding members in the new AR Consortium. So, am I making a lot of noise out of nothing? Probably, after all I'm a blogger!
Update: Mobilizy just announced that they will let user add their own tags to the world via Wikitude.me and that they open up their API in a closed beta. And thus begins the battle to control the mobile AR world!