Mattel Launches Augmented Toys at Comic Con
3-D web tag, called an i-TAG, which consumers can "scan" using a home computer's webcam. Scanning the i-TAG will reveal special content onscreen unique to the corresponding product. Exact content varies for each item, but could include biographical information, additional images and animated models of the figures. When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will "come alive" through engaging, evading or defending moves. Place two i-TAGs from the "Battle Pack" together and the 3-D images will interact with each other.
3d web tag? Sounds impressive, but thanks to this next video clip, we can all see it's nothing more than a marker card:
Still, it looks cool and I'm quite sure it's gonna be a hit this Christmas season (unless the film itself bombs). Pity they used such a convoluted term for it.
press release, via I4U news.
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