Dear Mobilizy, You Are Doing It All Wrong

Dear Mobilizy,
Look, I'm not a PR person. I'm just an engineer like you guys; But let's be honest, that's not how you should launch a new version of Wikitude.
A press release is not a bad thing, but it pales in comparison to what Layar did just last week. I don't expect you to hold a conference, and invite Bruce Sterling to give a keynote, but there are some simple things you can do to let the world know that you are around.
  • First and foremost, augmented reality is about seeing the world in a new way, yet a press release doesn't give us any visual stimuli. I know you know how to use Youtube, so go ahead, don't be shy.
  • How come there's nothing about the new version on the front page of, while there's only a small message about it on's front page (and should return an error message)? You've got news, then let the world know!
  • As a matter of fact, if it wasn't for Games Alfresco, I wouldn't have known about this new release. And I'm subscribed to your RSS feed (and to many other AR related RSS feeds).
  • Oh, and there are some eager bloggers who would gladly spread the word for you, but at least this one didn't get the press release from you.
Don't think this post is just a result of some disgruntled blogger blowing off steam. You have a great product, it's a shame it doesn't get the appreciation it deserves.


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