Look, I'm not a PR person. I'm just an engineer like you guys; But let's be honest, that's not how you should launch a new version of Wikitude.
A press release is not a bad thing, but it pales in comparison to what Layar did just last week. I don't expect you to hold a conference, and invite Bruce Sterling to give a keynote, but there are some simple things you can do to let the world know that you are around.
- First and foremost, augmented reality is about seeing the world in a new way, yet a press release doesn't give us any visual stimuli. I know you know how to use Youtube, so go ahead, don't be shy.
- How come there's nothing about the new version on the front page of Wikitude.org, while there's only a small message about it on Mobilizy.com's front page (and should Wikitude.me return an error message)? You've got news, then let the world know!
- As a matter of fact, if it wasn't for Games Alfresco, I wouldn't have known about this new release. And I'm subscribed to your RSS feed (and to many other AR related RSS feeds).
- Oh, and there are some eager bloggers who would gladly spread the word for you, but at least this one didn't get the press release from you.