What started as an AR browser-like image recognition based project, has now been released as a "Point&Find" like application for the iPhone. Available for free on the Japanese App Store, Eigaru, powered by SREngine, enables to look at movie posters and see associated trailers and reviews:
Now correct me if I'm wrong (I don't have an iPhone), it does look like Eigaru works by analyzing the video input, and I thought that the API does not expose such functionality. So, is Eigaru the first of its kind?
More details on SREngine's new home page (in Japanese)