- Toby interviews TagWhat's CEO Dave Elchoness.
- Total Immersion's CEO Bruno Uzzan gives his perspective on AR.
- Read Write Web on the state of the augmented reality union.
- Augmented Planet sets to define what exactly is mobile augmented reality.
- Augmented reality is used to fight phobia of cockroaches (previously used to induce fear of heights).
- The Museum of London launched an iPhone app that lets you see historic images superimposed on London's streets (via @chrisgrayson).
- Layar is used to promote the Prince of Persia movie in the streets of Amsterdam (via DMFO).
Have a great week!