Zakumi in FLARToolkit
The good: It seems to be created by a single programmer. Cheers for the initiative.
The god-awful bad: The music. I rather hear vuvuzelas than this one hit wonder.
Kappa's "We Are One"
The good: The music is better than the previous video.
The bad: It's in Chinese, so it's hard for me to tell, but I think you need to download an application to play with it. Hello? This is 2010s, not prehistoric 2009!
Sony Ericsson World Cup Game
The good: You get to be a world famous soccer player while hitting soccer balls with your head in this game created by Total Immersion's partner CherryPicks.
The bad: World famous soccer players are not necessarily handsome.
The world cup in a shopping mall
The good: Nice game, showing there are still some innovative things to do with a marker on a piece of paper. Made by another partner of TI - InterAct 3d.
The bad: Couldn't they have the same application accessible through a webcam?
Junaio's virtual soccer field overlay
The good: A brave attempt by Metaio to show game statistics for fans in the stadium in an unconventional way.
The bad: You have to be in South Africa to see it, and no videos are available. I'm a bit skeptic.
More info: http://augmentedblog.wordpress.com/2010/06/24/kick-it-like-augmented-reality/ where you can read about another application assisting you to find a good joint to see the next soccer match.
Zugara's AR game in a banner
The good: Really cool creative, you need to "head in" corner kicks in this AD for AT&T.
The bad: AT&T. And people looking at you from behind while you're jerking your head around.
The good: Much better than AR Boomerang, this is the only mobile application on this list.
The bad: Only available for Samsung's Bada operating system and the fact that Tom already wrote about it.
If I've missed anything (surely there's a Layar layer for the games, no?), please feel free to add a comment.
So how AR is changing the world cup? Well it's not, but for my first post in nearly three weeks, I had to try a title inspired by the linkbait generator. Anyhow, the usual "Weekly Linkfest" will return next week and as usual be sure to follow me on Twitter.