Augmented Reality in the Fight Against Car Accidents

Safe for Humans is a really smart mobile app concept that harness augmented reality to make people more aware of car accidents involving pedestrians. As you can see in the video below, it will use "natural" markers and probably GPS. However the big challenge here, I suspect, would not be pinpointing the user's location, but rather matching the video to the user's orientation.

Safe for Humans from Hey, on Vimeo.

What other "public service announcements" can be reinvented using augmented reality?
(previously covered AR activism: bringing BP's oil leak to your hometown, fighting domestic violence and going against the hunt of Siberian tigers)


Anonymous said...

An interesting application of Augmented Reality in the realm of public safety.

However, this app is really only viewable by pedestrians. While this can encourage pedestrians to be more mindful, it does little to encourage the drivers in being more aware of pedestrians and their movements.

Although if travelling slow enough, I suppose the chalk outline would be unsettling

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