- Users not waking up to augmented reality mobile apps (via @jack_benott). Here's an interesting quote: Augmented reality "needs to move away from the "pull" model of using the camera to pull AR data to a "push" model where consumers can receive AR data in a seamless fashion". This theoretically will happen with the introduction of head up displays, but maybe we can't wait till then ...
- The augmented reality pitch that made Justin Timberlake invest in stealth startup Dekko (via @GaryPHayes). I really hope there's something more to it than this. I do love their chosen company name, though.
- I think Layar already did it, but 110 Stories is a Kickstarter project aiming to create an AR (and later physical) memorial the World Trade Center towers.
- Daqri's CEO Brain Mullins gives a keynote talk on San Diego's ARDevCamp titled "The state of augmented reality". I may or may not link to it just because I got quoted (but thanks!).
- "Inch High Stunt Guy" is not just a game, it also beautifully shows the power of Qualcomm's AR SDK.
- Smokers can get an augmented reality look at their dirty lungs (again via @GaryPHayes).
- And not exactly in AR this week: 16 creative QR codes, projection mapping on a face, Microsoft pays users to create a 3d reconstruction database.
Have a splendid week!