Nokia and USC to Jointly Work on AR

Nokia and USC to Jointly Work on AR

Here's a bit of news that hopefully will get this week going. Nokia Research Holywood (my dream workplace) and the University of Southern California have announced today that they will jointly collaborate under a research framework focused on advance user experience. What's "advanced user experience"? For starters, it's augmented reality -

AR is a key technology in enabling advanced mobile user applications. In this initial project, USC and Nokia will focus on new vision-based AR tracking and content recognition techniques, adapted for use on mobile platforms.

Nokia always had a knack for mobile augmented reality, starting from the MARA project. Only last month we've reported about Nokia's "Point and Find" application. Let's see how this collaboration plays out - one thing for sure, I suddenly wish I were a student at USC.