Kotex Augmented Reality

Not really news, since it's three months old, but finally a demo video surfaced on Youtube. I find it strange that those are obviously a man's hands on the clip, but maybe it's just me.



It's an ad that ran on Turkish newspapers, where you could find the marker and a link to the site. Suddenly those augmented reality car campaigns don't look so bad anymore.

1 comments:

rose laura said...

Kotex is doing AR now? Huh. Augmented reality tampons... never saw that coming! The Turkish angle adds another layer of unexpectedness. Seriously, male hands? Awkward! I remember once struggling to set up an AR display for a client and the tracking just wouldn't work, felt like hitting my head against a wall, I really needed a block breaker. Thankfully, a coworker spotted a rogue shadow messing with the sensors.

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