Kotex Augmented Reality
It's an ad that ran on Turkish newspapers, where you could find the marker and a link to the site. Suddenly those augmented reality car campaigns don't look so bad anymore.
It's an ad that ran on Turkish newspapers, where you could find the marker and a link to the site. Suddenly those augmented reality car campaigns don't look so bad anymore.
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2 comments:
Kotex is doing AR now? Huh. Augmented reality tampons... never saw that coming! The Turkish angle adds another layer of unexpectedness. Seriously, male hands? Awkward! I remember once struggling to set up an AR display for a client and the tracking just wouldn't work, felt like hitting my head against a wall, I really needed a block breaker. Thankfully, a coworker spotted a rogue shadow messing with the sensors.
I remember when augmented reality marketing first started gaining traction - it felt so futuristic and innovative. The Kotex AR campaign definitely pushed boundaries in unexpected ways, and you're right about those hands in the demo looking oddly masculine for a feminine hygiene product advertisement. It's fascinating how AR technology has evolved from these early experimental marketing stunts to more sophisticated applications today. Those Turkish newspaper campaigns were quite bold for their time, though the execution seems questionable in retrospect. When you need a break from analyzing quirky marketing campaigns, Italian Brainrot Clicker offers some mindless entertainment.
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