According to him it's "100% random! good for stuff for casinos online ;) because it works with physics so it's impossible to manage".
But beware Diego! There are new competitors in the AR advertisements business! Brian Selzer found that ADmmersion.com has a very similar service. No videos yet, though if you register you can try their very basic FLARToolKit demo.
Combining several proven technologies, ADmmersion™ brings advertising to life like never before – giving consumers access to an interactive experience like none other.
For the first time, consumers aren’t just watching ads – they’re part of the experience and can interact with them directly.
Admmersion.com comes to us from DCSI, a company that according to its site, specializes in those LCD screens at grocery stores that show endless ads. It's good to see they are trying to diversify their business.