AcrossAir is not satisfied with letting you find the closest subway station in London (where it's called The Tube), it also has its sights on the NY subway system:
If you remember correctly, Mobilizy, makers of Wikitude, claimed AcrossAir's application demo is nothing but a mock-up. Seems real to me.
Anyway, Mobilizy is working hard to remind people that Wikitude augmented the world way before SPRXMobile's Layar. Moreover, one of their tweets suggests that Layar was based on Wikitude's technology. Indeed, SPRXMobile did cooperate with Mobilizy once, when creating their ATM finder, but it doesn't prove that Layar is Wikitude in disguise.
Mobilizy also released this video demoing their Wikitude API, and did not miss the opportunity to include some sarcastic remark towards its end:
And in the Eastern front, TechCrunch reports on the almost final version of Tonchidot's Sekai Camera. Compared this video -
With what we have been promised a year ago:
Well, at least they still have something to aspire to.