Here's what you need to know:
- Documentation is here.
- Android Beta version is coming in a few weeks. iPhone and Android full versions are coming by the end of Q3.
- Seems like a "basic" (nothing is basic in this field) image recognition and tracking. Image recognition is done on the device, so augmentation should be relatively snappy.
- They are going to charge money for this, unless your layer gets less than 1000 matches per month, or if it's a non-profit, artistic or educational layer and the powers to be like it enough. Pricing seems really fair to me.
- You can win up to $15K by creating a vision based layer.
I think the "share it now" button has a potential to become a huge hit (think Instagram). What do you think?
Update - misunderstood the documentation. You can have different augmentations depending on both location and image.