- "There will be at least one terrorist attack that has used mobile augmented reality for planning, practice, and execution.", this is just one of many predicitons by Robert Rice for the augmented world of 2012.
- Read Write Web theorize on why VCs aren't backing AR startups, and Robert Rice shares his experience. Well, according to ABI Research augmented reality will be a 350$ million market in 2014. That's actually a pretty small figure (especially for a technology that aims to change the world), so maybe VCs just don't see the next Youtube in it.
- Browsers: Loopt acquires GraffitiGeo, while Layar gets funded. Still, new browsers appear everyday, like Stalqer which is for stalking your friends, and lest us forget about AugSatNav, which is not new, but I've never found the time to write about.
- Of course, this coming week will see the appearance of the highly anticipated Junaio from Metaio. Metaio has realeased a new video for the occasion and we get to read Gene Becker's impressions.
- Thomas K. Carpenter on recreating the past using augmented reality.
- It always looks like the guys at YDreams are having lots of fun. This time they are playing soccer. Without a real ball.
- Campaigns: Esquire made Robert Downey Junior sit on a very big marker, SAP shows its line of products with an augmented rubik cube (warning! a very annoying narrator), there's a street fighter like augmented reality game to promote the G.I.Joe DVD (what's a summer blockbuster without some augmented love) and you can become an elephant in this British campaign to ban the use of wild animals from circuses.
Although Halloween was yesterday, and I've dedicated a whole post to Halloween related AR, here's another cute scarry example found by Bruce Sterling. Actually is part of a campaign to promote eco-friendly chargers and power managemant systems, and you can try it yourself here.
Have a nice week!